We help businesses grow
on their own terms — from strategy
to the first results
We work directly with owners and senior leaders. We address the real, underlying problems of a business — not the symptoms — and see change through to results.
Cases
Real results for companies and their leaders
Designing a medtech organization built to scale
A medtech manufacturer was preparing to scale, but a classic functional structure could not carry that growth. We designed the organization around three product units, each led by a product lead fully accountable for their P&L, with the platform team as an equal core of the business. The staffing model is built around generative AI — it offsets the talent shortage and lets the company start with a compact team.
Turnaround · RetailReturning a retail chain to profit in six months
We stabilized cash flow, rebuilt the assortment and store-level unit economics, and restructured operations and procurement. Within six months we moved the chain from persistent losses to an operating profit.
M&A · ConsultingM&A: a ₽45M competitor acquisition
We guided a consulting firm through acquiring a smaller competitor: due diligence on both sides, a 100-day integration plan, and open step-by-step communication with both teams. Processes were merged around each firm’s strengths, and the founder personally called every client of the acquired firm to keep them on board. The deal closed on time, 92% of staff and nearly all clients stayed, and revenue grew 35% in the first year.
Manufacturing · Project officeRolling out a PMO in a manufacturing company
A 200-person manufacturer ran 15 projects in parallel with only 30% finishing on time. We built a project management office: a single planning tool, stage standards, and weekly sync-ups for project leads. Efficiency rose by 40%, delivery speed — 1.7×, with an annual effect of ₽40M.
Logistics · DigitalizationDigital transformation of a logistics company
A 150-person logistics company ran its operations in Excel: errors in 8% of transactions, orders stuck in queues. We rolled out a WMS, integrated it with accounting, and put every employee through training. Costs fell by 30%, document processing time — by 20%, with a 240% annual ROI.
Fintech · PivotPivoting a fintech around a North Star metric
A fintech with three product lines was losing focus: teams competed for resources while revenue had stalled. User journey analysis showed that a single line generated 70% of revenue. We reoriented the company around one North Star metric — transaction volume processed — and concentrated the teams on the top-priority services. In four months conversion on the core product rose 35%, operating costs fell 25%, and target revenue for the coming year is 80 million rubles, double the current level.
Industries
Our focus is working with owners and mid-sized businesses. Deep expertise across key sectors.
IT, advertising and media, Web3
Technology companies, advertising and media businesses, Web3 and tokenization — areas where our practice is strong.
Construction
Industrial and civil construction, including residential real estate. We work with full-cycle EPC contractors.
Retail and FMCG
Traditional retail and chains, as well as fast-moving consumer goods (FMCG).
Industrial manufacturing
Manufacturing companies — from product strategy to operational efficiency and M&A.
State corporations and state-owned companies
Hands-on experience with state corporations, regional governments, and at the federal level — including developing strategies in line with official guidelines (Russian Government Order No. 2199-r). A rare capability in the consulting market.
Owners and mid-sized businesses
Our focus is senior leaders and business owners in the small and medium-sized enterprise segment defined by law.
Services
What we help with — from strategy and revenue growth to operational efficiency, research, and M&A. We take on the whole task: from analysis to implementation.
Management consulting
End-to-end work with the owner and the team: diagnostics, strategy, operational efficiency, and change support. For tasks wider than a single practice.
Learn more →Growth strategy
Where to play: ambition, product strategy, go-to-market, entry into new markets, and segment strategy. A horizon of 1–5 years.
Learn more →Product strategy
Which products to grow, which to close, and how to build a portfolio that drives growth. For manufacturing, FMCG, and technically complex products.
Learn more →Revenue growth
New sources of top-line growth: customer-centricity, repeat purchases, new products and segments.
Learn more →Margin growth
Unit economics and costs: cost optimization, pricing, and stronger margins without sacrificing quality.
Learn more →Operating model and processes
Organizational structure, business processes, and KPI reporting. We get teams working together and see changes through to implementation.
Learn more →Research
In-depth interviews, NPS, analysis of location services, open data, and advertising. The outcome — customers' key pain points and barriers to purchase as the foundation for go-to-market.
Learn more →M&A and raising capital
M&A deals and post-merger integration, raising capital and the investment model, negotiations with investors and partners, mediation of shareholder disputes. Supporting owners in their decisions about capital.
Learn more →Advisory for owners
Personal advisory for owners and shareholders: strategic decisions, a second opinion, and support in negotiations.
Learn more →Insights and publications
Expert material on management, strategy, and business growth
Approach
We combine hands-on management experience, consulting, and an academic background — so we see what pure practitioners miss, and we are especially strong in productization and product strategy.
What is your thesis?
Every project starts with a document where we honestly set out the goals and timelines, the criteria for success, and your constraints and risks. No promises made just to close a sale — only a direct, professional approach. This is our philosophy, and that is why it is our name
What clients say
Ways we work together
How we work — from a free consultation and an express diagnostic to an end-to-end project and ongoing support. The choice depends on the scale of the task.
End-to-end project — our core format
Our main way of working: projects of 2–6 months, or modular two-month blocks (corporate and product strategy — one topic at a time). The full cycle: strategy, research, implementation, results.
Five-day express diagnostic
A way to get started. For a fixed fee, we review the business and deliver a first position: 3–5 initiatives and a 12-week plan.
PMO/OKR support
Monthly management of the initiative portfolio and progress against OKRs.
Strategy sessions
Multi-day strategy sessions and partner mediation. We help the team reach decisions and work together better, including difficult negotiations.
Team session facilitation
We run your session as facilitators: preparation, moderating the discussion, documenting decisions. For management teams.
Mentoring and support
An ongoing format: we help convey the owner's position to the team and put change into practice. A one-off session or a track of 4–8 meetings.
One-off consultations
We'll answer your pressing questions, give advice, and point you in the right direction.
Free consultation
We'll discuss your situation and find the format that works best for you.
Network
We'll help you find partners and decision-makers to connect with.
Frequently asked questions
Founders
You work directly with the founders, not junior consultants

Nikita Nechaev
More than 20 years in operational and strategic management — from startups to holding groups with P&L up to ₽2B+.
Experience at OZON, Sber, Delivery Club, Philips, an international fintech, and EdTech companies. More than 5 years in strategy consulting: over ₽10B in closed M&A deals, GR at the highest levels of government, independent board member at several companies.
Focus on strategy and operational development, corporate governance, and building effective boards.
Author of more than a dozen successful market strategies for market-leading companies, including their digital and AI transformation.

Boris Kaptelov
A partner focused on strategy, corporate governance, and finance.
Boston Consulting Group (BCG), leadership positions at Delivery Club. Independent director, member of the Strategy Council under the board of ROSNANO. Visiting professor at the SKOLKOVO, HSE University, and IMISP business schools.
EMBA, CFA (Chartered Financial Analyst). Especially strong in working with mid-market business owners.
Digital strategy and technology investment — experience from BCG and the ROSNANO Strategy Council.
Our clients and partners
Market leaders, state corporations, and leading business schools









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